Put your friends first.
Photonic will bring your favorite contacts right in front of you, literally. By tapping any of them you will give them a ring. By tapping and holding you will get an action menu where you can send SMS and more.
Keep them fresh and tidy.
Each contact's photo is easily changed from within Photonic, either by taking a new with the camera or picking one from your library. This will of course set the photo in your address book also.
Relationships do change...
... and when they do the poor one will be gone from Photonic with a simple action. Adding and rearranging your friends are even easier.